TikTok has been so powerful in the past few years that it even won over Google as the most-viewed website last year. And although teens use it mostly for entertainment, its impact on marketing is massive.
Almost all brands nowadays finally see the importance of having a TikTok account and entering the world of TikTok marketing. If you want to know how to create your stellar marketing strategy and get TikTok followers, you are in the right place. These four tips will help you build an active presence and attract many potential customers.
Define your purpose
Before you set up your account, you need to know the reason for being on social media channels. Remember that audience loves TikTok for its form of short videos that have to be engaging and captivating enough.
Your brand has to answer the question of why you are there. Being on TikTok allows you to show the funny, modern, inspiring side of your brand. It gives your brand a voice, connects you to the target audience, and gets you feedback which is the most valuable asset you’ll get.
It’s your chance to show how your company works, tell interesting stories, work with influencers, and show that positive work culture you nurtured. Luckily, to be successful on TikTok, you don’t need any expensive equipment. In the beginning, all you need is a smartphone.
Finally, define your purpose in your business plan as well because it all reflects your marketing strategy and the accounts you are on. Remember that if you are struggling with making it yourself, you can always look for business plan template free samples and easily create one that fits your business.
Find your target audience
Think about who you wish to reach out to on TikTok. Before creating any content, research and learn about engagement and demographics to get a better image of those who might be interested in your brand.
Even though the TikTok audience mostly consists of teens, it is much more than a teen app. If you are a brand that sells makeup or fashion items, a lot of them, as well as the older ones, are very likely to be interested in what you have to say.
You should never include one group specifically and rule out the unexpected, new audiences. Maybe your current target market is not on TikTok just yet. But some groups are similar to your desired audience and people who have related interests. Those people can share your content on different apps like Instagram and help you find followers without having to advertise.
Pay attention to current TikTok trends
It’s crucial to always be on track when it comes to TikTok trends. Paying attention to them while learning how to go viral is very important if you want to succeed in digital marketing. When researching TikTok, watch the first ten to fifteen trending videos, and remember what are the sounds, hashtags, challenges, and most popular filters.
You can always use some of that to fit your brand and take advantage of a trending hashtag or a song. You need to be creative and captivating to stand out and be remembered. Music has a massive impact when it comes to views and engagement as it increases the chances of your brand being seen.
When you go to the Discover tab, you’ll see a lot of videos that are likely to inspire you. When a song is trending on TikTok, users tend to watch videos with that song a lot. It helps them remember the brand and share a video. An influencer may even decide to make a duet or share it on his Instagram account.
Mimic what the influencers are doing, incorporate challenges, and use a video editing tool. It has a plethora of effects you can use to improve your short videos and feel free to experiment with dances and effects.
Partner with TikTok influencers
Content creators and influencers are very popular on TikTok. About 25% of the content is somehow related to an influencer or someone famous. When an influencer shares a brand they use privately, a wide audience sees that and it places a product in front of many people.
Of course, if you are a new entrepreneur and you don’t have a budget for influencer marketing, you can always search for micro-influencers. Those people will make an effort to make videos educational and engaging because they are trying to get higher engagement as well, and they are cheaper than bigger influencers.
You can do research on your competition, look up comments or likes, and find engaged users manually. The people who engaged with a brand similar to yours can make great micro-influencers. When you find a couple of people who fit your business, you can reach out and ask if they want to work with you.
There’s no such a thing as a formula to get you success on TikTok. You need to be creative and willing to research and experiment. Track your engagement and see what works and what to dismiss, stick to these tips and you’ll make a great account in no time.
Remember to always be consistent, never stop improving, and try to make as many connections as you can. Also, don’t forget to have fun while creating an amazing marketing strategy.