Choosing the right website builder can make or break an ecommerce business. With the right tools, features, and customization options, even a small business can make a big impact online. Whether an entrepreneur is just starting out or looking to scale, selecting a platform with robust ecommerce capabilities is the key to success in the digital marketplace.
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There’s no shortage of website builders on the market, but not all are created equal when it comes to ecommerce features. This article explores ten of the best options, comparing ease of use, flexibility, integrations, and scalability. Shopify, Wix, and Squarespace stand out, but newcomers like Zyro also bring compelling ecommerce tools to the table. Read on to find the ideal builder to power any online store.
1. Shopify
Best for: Dedicated online stores and high-volume ecommerce
Shopify is widely considered the gold standard in ecommerce website builders. It offers a robust platform that supports businesses of all sizes, from small online shops to enterprise-level retailers.
- Integrated payment processing with Shopify Payments and 100+ external gateways
- Abandoned cart recovery and advanced marketing tools
- App Store with thousands of plugins and extensions
- Multi-channel selling including Facebook, Instagram, and Amazon
Its ecommerce-first approach means users benefit from performance optimization, reliable hosting, and responsive design templates tailored for retail success.
2. Wix eCommerce
Best for: Small businesses and creative entrepreneurs
Wix is known for its drag-and-drop editor and modern templates, and its ecommerce functionality has matured significantly over the years.
- Customizable product galleries and inventory management
- Integrated email marketing and automation workflows
- In-app shipping and tax calculators
Wix makes it easy for non-coders to launch and run a stylish, functional online store, though it may lack the scalability of platforms like Shopify.
3. Squarespace
Best for: Design-focused businesses and digital goods
Popular among creatives, Squarespace combines sleek design templates with essential ecommerce features, making it a great pick for selling art, photography, fashion, or digital products.
- Inventory and product variant management
- Built-in SEO and blogging tools
- Flexible payment options including Apple Pay and Stripe
The platform offers a well-rounded store experience with eye-catching visual layouts and responsive mobile designs.
4. BigCommerce
Best for: Mid-sized to large-scale enterprises
BigCommerce is a powerful SaaS solution designed to serve both B2C and B2B merchants. It offers scalable solutions with deep customization and analytics.
- No transaction fees at any plan level
- Powerful product filtering and search features
- API support for advanced integrations
Its built-in features cater to large product catalogs, international selling, and multi-currency support.
5. Weebly by Square
Best for: Budget-conscious small businesses
Weebly, now part of Square’s ecosystem, is a beginner-friendly builder that allows quick ecommerce setup with integrated Square payments.
- Automatic tax calculation
- Simple catalog tools for small inventories
- Native mobile app for store management on the go
Though not as customizable as others, the affordability and ease-of-use make it ideal for local businesses and side hustles.
6. Zyro
Best for: Entrepreneurs on a tight budget
Zyro is an emerging website builder by Hostinger that includes simple—but effective—ecommerce tools at a competitive price point.
- AI-driven content generation
- Mobile-first templates
- Stripe, PayPal, and offline payment methods
Despite its newcomer status, Zyro is rapidly gaining attention for its intuitive interface and affordability.
7. WooCommerce (for WordPress)
Best for: WordPress users who need full control
WooCommerce is a free WordPress plugin that turns websites into fully functioning online stores. Its open-source structure allows maximum flexibility and customization.
- Endless plugin compatibility through WordPress ecosystem
- Advanced SEO capabilities
- Option to choose your own hosting
It’s ideal for those comfortable with some technical setup and wanting full site ownership and customization.
8. Shopify Plus
Best for: Enterprise-level ecommerce operations
Shopify Plus is the enterprise version of Shopify tailored for businesses making millions in revenue. With advanced automation and dedicated account management, it simplifies high-volume commerce on a global scale.
- Customizable checkout experience
- API integrations for ERP, CRM, and logistics tools
- Multi-store, multi-language capabilities
It’s a premium-tier solution designed for serious brands needing reliability and large-scale flexibility.
9. Ecwid
Best for: Adding ecommerce to existing websites
Ecwid works differently from most others on this list: instead of being a standalone site builder, it’s an ecommerce plugin you can integrate with platforms like WordPress, Wix, or even social media pages.
- Instant storefront setup on any existing website
- Supports multiple languages and currencies
- Real-time shipping and tax calculator
Ecwid is perfect for businesses that already have a web presence but want to add ecommerce without rebuilding anything from scratch.
10. Webflow Ecommerce
Best for: Designers and developers
Webflow is a powerful tool for those who want control over both form and function. Its ecommerce features pair well with pixel-perfect design and custom animations.
- CMS-based product handling
- Custom checkout and cart experiences
- Full creative control via clean code and visual editor
Although it has a steeper learning curve, its detailed customization is unparalleled for web designers looking to push aesthetic boundaries.
FAQs
What is the best website builder for ecommerce overall?
Shopify leads the pack for its robust ecommerce features, scalability, and integrations. It’s designed specifically for online selling, making it the top choice for most entrepreneurs.
Which ecommerce builder is the easiest to use?
Wix and Squarespace are the most intuitive for beginners thanks to their drag-and-drop interfaces and beautiful templates.
Can I use WooCommerce without WordPress?
No, WooCommerce is a plugin specifically for WordPress, so it requires a WordPress site to function.
What ecommerce platform is best for digital products?
Squarespace excels in selling digital goods, offering clean product pages and automatic file delivery features.
Is it possible to migrate from one platform to another?
Yes, but it can be complex. Many platforms offer data export tools, and third-party services can assist in migrating store data, customer information, and products.
Do these platforms offer mobile optimization?
Yes, all platforms mentioned provide responsive templates or mobile-specific tools to ensure your store looks great on any device.
Which builder is best for international selling?
BigCommerce and Shopify (especially Shopify Plus) offer strong multi-currency and multi-language support, great for global expansion.
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